The Case Study Interview with 2025 FSF Scholar Kinnera Challapalli highlights the strategy behind her Tommy Hilfiger case study, which explores how generative AI can help the brand understand and engage its growing Gen Z consumer base. Kinnera used AI tools, market research, and digital analysis to evaluate Tommy Hilfiger’s current e-commerce experience and identify opportunities for stronger personalization.
Kinnera recently graduated from SCAD with a degree in fashion marketing and management. Her project builds on insights gained during her internship at Tommy Hilfiger, where she observed the brand’s focus on digital strategy, shifting consumer behavior, and the role of personalization in retail. She paired this experience with industry reports, AI case studies, and a detailed review of the brand’s website to better understand customer needs and future opportunities.
She encourages future Scholars to start early, write down every idea, and welcome feedback throughout the process. Kinnera credits FSF with expanding her confidence, connecting her with peers and industry leaders, and helping her see the broader direction of the fashion landscape.
📲 Follow Kinnera’s journey: LinkedIn
