The Case Study Interview with 2024 and 2025 Fashion Scholarship Fund Scholar Zoe Omtvedt highlights Ur Own Stylify, her winning business strategy concept that brings Urban Outfitters and Spotify together in a first-of-its-kind digital shopping experience. The case study uses Spotify’s algorithm and music map technology to deliver clothing recommendations that reflect both listening habits and personal style.
When Taylor Swift released The Tortured Poets Department around the same time the case study prompt dropped, Zoe noticed how fans were decoding her entire wardrobe. That moment sparked the idea. Her research connects decades of fashion and music history with real-world applications of AI in retail. Watch the video below to learn more about Zoe’s winning case study, her connection to FSF University, and how she supports other scholars while forging her own path.
