The Case Study Interview with 2024 and 2025 FSF Scholar Javier Benson offers a closer look at the strategy, inspiration, and research behind Javier’s 2025 FSF Case Study on AI-powered fragrance personalization. In this video, Javier breaks down his winning concept, utilizing AI to bring hyper-personalization to perfume, and shares how digging through old Business of Fashion articles at the library led to some truly innovative thinking. He explores how major fragrance houses are already experimenting with AI, and how indie brands could soon use it to cut costs, streamline operations, and scale up without sacrificing creativity.
Javier graduated from NYU Stern in May 2025 and is now a Merchandising Trainee at CELINE. He talks about how the FSF Case Study Competition pushed him to sharpen his ideas, build a real-world business case, and stay a step ahead of others trying to break into the fashion industry. His long-term goal? Launching a fragrance brand of his own. Until then, he’s soaking up everything the industry has to offer and sharing what he’s learned with the next wave of FSF Scholars.
