Shota Adamia is a two-time FSF Scholar (2014, 2015) and a graduate of Brandeis University (BA ’15) and Columbia University (MBA ’23). Today, he serves as Director, Merchandise Strategy at Bloomingdale’s, where he leads strategic initiatives across the retailer’s merchandising and supply chain operations.
From his early experiences as a Scholar to his current role shaping large-scale retail strategy, Shota’s path reflects the long-term impact of community, mentorship, and staying closely attuned to the consumer.
FSF: How would you describe your personal style in three words?
Shota Adamia: Sharp. Modern. Intentional.
FSF: What’s the most important lesson you learned through FSF?
SA: Community and mentorship matter.
FSF: The future of fashion is _____.
SA: On the streets.
FSF: How did FSF help you embark on your career—and how do you continue to tap into the community or its resources today?
SA: FSF brought me into some of the most creative and thought-provoking rooms in the industry. I never felt like a stranger, and I would be nowhere near where I am today without FSF. From the very first event, the community inspired me to pass along support to future generations through mentorship. Engaging as an Alumnus more than a decade later and still feeling that same sense of belonging is what makes the organization so special.
FSF: Who or what has had the biggest influence on your fashion journey so far?
SA: Thom Browne, FSF, Saint Laurent, and Bloomingdale’s.
FSF: Can you tell us about a recent project you’re proud of?
SA: I recently led the analysis of merchandise movement velocity across the United States supply chain at Bloomingdale’s and presented the findings to our Executive Committee. Based on the recommendations now being implemented, we anticipate a significant acceleration in delivery speed, with a positive impact on full-price sell-through and margin.
FSF: What role do you see mentorship playing in the future of fashion?
SA: Mentorship is the backbone of meaningful personal development and successful career progression, particularly in creative industries where cultivating vision and a strong point of view is essential. Some of the most valuable feedback throughout my career has come from mentors who challenged my thinking and exposed me to diverse perspectives.
FSF: Are there any lessons from your time as an FSF Scholar or alumnus that continue to resonate with you today?
SA: Always have a goal, but stay nimble. The unexpected turns can be challenging, but they often lead to the most rewarding outcomes.
FSF: Any upcoming projects you’d like to share?
SA: I’m currently leading a cross-functional incubation working group at Bloomingdale’s focused on developing a framework to support forward-thinking, emerging brands. We’re excited to continue discovering newness through our customers' eyes and creating space for them to connect with the most exciting brands in the market.
